About Brad Kelly...



Brad Kelly has a wide range and over 30 years of experience in overseeing the planning and development of luxury real estate properties throughout the world – ranging from large single-family estate homes to premier country club and resort properties to luxury high-rise condominiums.  He is the principal of his own firm, Brad Kelly & Associates, LLC based in Dallas, Texas where he provides residential home development consulting and project management services, directing home projects from their planning, budgeting and design stage through construction and ultimate move-in.  This incorporates all aspects of a project, including the oversight of the physical development of the residence itself in addition to its zoning, permitting, financial accounting, landscaping, irrigation, landscape lighting and other features that make the property complete.


From 1985 to 2002, Mr. Kelly was an executive with ClubCorp, Inc., also in Dallas where he served in a variety of roles – primarily consulting on the development of private membership clubs and resort properties throughout the world, including Pinehurst, the Homestead and numerous gated residential resort communities that cater to affluent clientele. These developments were located in markets as urban as New York and Paris and as rural as the lowlands of the Carolinas, including properties throughout Europe, Asia and Latin America.  Following the sale of ClubCorp in 2002, Mr. Kelly was invited by a Chicago real estate group to spearhead the development of a luxury waterfront community as well as several premier high-rise condominium projects in which he worked closely with renowned French architect Lucien Lagrange for several years.  Upon the completion of these projects, Mr. Kelly returned to Dallas where he now serves as a consultant to individuals and families in the planning, renovation or development of large customized single-family homes – both primary and secondary residences – designed and built to the highest luxury standards with budgets generally ranging from $5M to $50M excluding land costs.


In short, Mr. Kelly provides direction and management to projects – acting at all times in the best interest of the Owner throughout the entire development, expansion or renovation process.  This “Concierge” or “Owner’s Rep” role allows the Owner to stay as much or as little involved with the project as he or she wishes, but without the headaches and time involved in overseeing every minute detail, the day-to-day tasks and the multiple teams of people associated with completing the project.  It is Mr. Kelly’s role to insure that all parties work together and stay on track, carrying out the objectives and plans of the Owner on time and on budget.  It is also Mr. Kelly’s role to insure that all invoices submitted to the Owner are accurate and indeed match up to services rendered before the Owner releases any funds.


Mr. Kelly is a fair, but strong negotiator of the numerous design, construction and other contracts associated with a home’s development. He is extremely diplomatic but stern in carrying out the Owner’s wishes.  In addition, he has a discerning eye and has a close professional relationship with some of the finest architects, general contractors, interior decorators, lighting designers, art and antique dealers, sculptors, furniture vendors, design magazine editors and others who could be helpful or a good match to each home project.  This includes his good working relationship and association with some of the top tradesmen in their field – from painting contractors to landscape designers to roofers to stone and tile masons.  Mr. Kelly is gifted in putting together and managing home-building teams who are talented and well-matched – both in terms of skill set and in personality – to the home and to the Owner.


In addition to the above, Mr. Kelly is an experienced publicist, luxury marketing advisor, editor, public speaker, world traveler and journalist and has strong interest in health and physical fitness, international politics, architecture, gardening, performing arts and film. He is an active member of the Institute of Classical Architecture & Classical America, the Luxury Marketing Council of Dallas, and the Dallas Architectural Forum.  He likewise has close ties to the editors of Architectural Digest and Veranda magazines in addition to top Dallas-area home and garden publications. He received his BBA in finance and marketing in 1978 from the University of Oklahoma and his MBA in 1979 from Southern Methodist University.


Mr. Kelly’s clients include some of the most discerning families in Dallas and elsewhere and his projects include some of the finest homes anywhere.  Recent Dallas projects include prestigious properties on Strait Lane, Hunters Glen, Park Lane, Beverly Drive and Brookview – among others – where he has supervised: 1) distinguished architectural teams ranging from Larry Boerder Architects to Wilson Fuqua & Associates to Lionel Morrison (MDW Architects) to Richardson Robertson Partners (Los Angeles),  2) general construction contractors ranging from John Sebastian Construction Group to R.S. Lawrence Construction to Andres Construction Services to Hardy Construction, 3) interior design firms ranging from Cathy Kincaid Interiors to David Easton (New York) to Beverly Field ASID to Michelle Nussbaumer, and 4) landscape design/installation companies ranging from Lambert Landscape to Southern Botanical to David Hocker Design to MVL, Inc., to Texas Land Care.


“It is my objective to not only create a beautiful home but also to make the experience of building a home a genuine pleasure for the Owner.” – Brad Kelly